13 ranked items · community-voted
This list highlights the most popular beauty YouTubers who have garnered massive audiences through their makeup tutorials, skincare routines, and beauty-related content. These creators are influential in setting trends, reviewing products, and inspiring beauty enthusiasts worldwide.
Wayne Goss is a British makeup artist and YouTube personality known for his expert beauty tutorials and honest reviews. He has built a dedicated following by sharing makeup tips and advocating genuine beauty standards.
💡 Founded his own popular makeup brush line, Gossmakeupartist.
Jackie Aina is a popular beauty YouTuber known for her makeup tutorials, product reviews, and advocacy for diversity in the beauty industry. She has become an influential voice promoting inclusivity and representation.
💡 First Black woman to win a YouTube Streamy Award for Beauty & Fashion in 2020.
Pat McGrath is a renowned makeup artist and beauty influencer known for her innovative techniques and luxurious cosmetics brand. She has significantly shaped the beauty industry with her creative vision and collaborations.
💡 Pat McGrath Labs was launched in 2015 and quickly gained cult status among beauty professionals and enthusiasts.
Zoella, whose real name is Zoe Sugg, is a British beauty and lifestyle YouTuber known for her beauty hauls, tutorials, and vlogs. She has amassed millions of followers and significantly influenced online beauty communities.
💡 First YouTuber to reach 11 million subscribers in the UK
Huda Kattan is a renowned beauty influencer, makeup artist, and entrepreneur known for her Huda Beauty cosmetics brand. She gained popularity through her makeup tutorials and beauty tips on YouTube and social media.
💡 Huda Kattan launched her eponymous brand in 2013, which has become a global cosmetics line.
James Welch, widely known as James Charles, has revolutionized beauty content with his creative makeup skills and engaging personality. His collaborations with celebrities and brands have catapulted him to international fame.
NikkieTutorials, also known as Nikkie De Jager, is celebrated for her expert makeup tutorials and honest product reviews. Her approachable personality and professional techniques have made her a prominent figure in the beauty scene.
Sam and Nic Chapman, collectively known as PixiWoo, are British professional makeup artists famous for their makeup tutorials and favorite product recommendations. Their approachable style has earned them a large international following.
💡 Their tutorials have influenced countless beauty trends and they have authored books on makeup techniques.
Tati Westbrook is a veteran beauty YouTuber known for her in-depth product reviews, makeup tutorials, and honest opinions. She has built a loyal community around her detailed and relatable content.
💡 In 2020, she launched her own brand, Tati Beauty, focusing on high-quality makeup products.
Scott Barnes is a renowned makeup artist and beauty influencer known for his expert tutorials and celebrity clientele. His content often focuses on high-glam looks and professional techniques.
💡 Worked as a lead makeup artist for major fashion shows and has collaborated with numerous cosmetic brands.
James Welsh is a popular UK-based beauty YouTuber known for skincare tutorials, honest reviews, and skincare tips. His approach emphasizes simplicity and effective routine advice for a wide audience.
💡 Has collaborated with major skincare brands like The Ordinary and Clinique.
Manny MUA (Manny Gutierrez) is a popular beauty YouTuber recognized for his bold makeup tutorials and advocacy for diversity within the beauty community. He also launched his own cosmetic line, Lunar Beauty.
💡 First male ambassador for Maybelline in 2017, promoting gender inclusivity.
Zoey Deutch is not primarily a beauty YouTuber but a renowned actress who shares beauty and skincare routines on her social media. Her engaging videos provide skincare tips and behind-the-scenes glimpses into her lifestyle.
💡 Frequently collaborates with skincare brands and promotes cruelty-free beauty products.
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